Contents
JULY/AUGUST 2008
DEPARTMENTS
ALL ABOARD
8 Exceeding Expectations
22
DETOUR
The Roads to Wellville
The ancient act of labyrinth walking
has meditative powers today.
26
ARTS & ENTERTAINMENT
Advertising Age
AMC’s hit series Mad Men recalls
the halcyon days of smoking, sex
and Madison Avenue.
30
BUSINESS CLASS
Sweet Smell of Success
It all started with perfume ads, but does
fragrance marketing really work?
66
CAFÉ CHATTER
Indigenous Eats
The Northeast Corridor serves up
some great food that’s all its own.
74
COCKTAIL
The Rise of Cane
A chic new class of rums is storming
U.S. shores.
92
FINAL STOP
Why I Love ...
Bridgewater
When it gets hot in the city, Hearst
honcho Cathie Black escapes to
this Connecticut hamlet for a quick
recharge.
Contributors, page 6 • Puzzles, page 90
“It’s a pretty quintessentially
American story: reinventing
yourself and never looking back,
and trying to find happiness.”
— PAGE 26
11
53
80
FIRST CLASS
Tie one on with these
neckties • Olympic
swimmer Brendan
Hansen goes to
Beijing • Makeup for
men • Grow your lobe
• The Chinese Century
• Look who’s crazy
about the ukulele •
You can touch this •
Traveling troubadours
• Harlem’s Heaven
Hat Boutique •
Vacation nation in
time for summer ...
CITY GUIDE
Finding our place
in the universe • A
summer of sculpture
• A Boston Pops
Fourth • Common-
wealth Shakespeare
Company • Got
shakes? • Dali in NYC
• Philly Folk Festival
• Real Pirates in the
City of Brotherly Love
• Rhode Island Film
Festival • Italian arts
and music • To the
moon, Alice ...
UP TO SPEED
Artscape • German
heritage in Maryland
• So percussion •
World Team Tennis
• Rollin’ on the
river • Providence
Restaurant Week
• Sailing, sake and
sushi • Glass Beads
of Ghana • Live at
Lincoln Center • More
from the Phillips
Collection • The
Fairytale life of Hans
Christian Andersen ...