SPECIAL ADVERTISING SECTION

“Having regulars helps the pro-

cess,” says general manager Doug

Alexander, “as we know what they

enjoy and their dining style. At lunch,

80 percent of our reservations are

from regulars, while at dinner, more

than half of our guests are tourists

and first-time guests. People come

to the New York location from all

over the world because they have

dined in other BiCE locations and

are comfortable with our style and

our menus. Our team of servers and

managers makes our clientele feel at

home the moment they arrive until

the moment they leave.”

In addition to serving up a terrific

dining experience to native New

Yorkers and visitors alike, BiCE is

very much involved with the local

community and hosts several func-

tions a year to raise money for mus-

cular dystrophy causes, cancer

research, nonprofit businesses and

other organizations.

“Many times a guest will come in

needing a gift certificate to be raffled

off for a children’s school,” Alexander

says, “and BiCE will happily give to

those in need.”

Back in the kitchen, 20 ex-

pertly trained cooks prepare the

fare. Imported ingredients are the

restaurant’s staples—mozzarella

di bufala, prosciutto San Daniele

with melon—and signature dishes

include lobster salad with hearts of

palm and avocado. Assorted sea-

sonal vegetables offer simplicity,

allowing the ingredients to speak

for themselves. The pastas, made

in-house, are superb.

“People are looking for consisten-

cy,” says Alexander. “Throw in great

service and genuine care for the guest,

and this ensures that our restaurant

will continue to be the one people

come back to time and time again.”

Whether it’s a pappardelle al

telefono or tagliolini made with fresh

lobster, BiCE treats its pastas with love

and care. Orders can be made in half-

portions and customized to specific

dietary requests. Also, a new pre- and

post-theater menu with a special wine

list takes it easy on the wallet during

these tough economic times.

BiCE continues to excel as a very

special restaurant in the finest restau-

rant city in the world. New Yorkers can

take pride in its ongoing success.

B i C E
7 E. 54th St. • New York
212-688-1999
bicenewyork.com

Below: House specialities osso buco and tagliolini con aragosta

Mr. K’s
570 Lexington Avenue
at 51st Street
New York City
Reservation:
212-583-1668
Carry-Out:
212-583-1618
www.mrks.com
All major
credit cards accepted

*****
Serves high quality
Chinese delights
in a spectacular
Art Deco showplace
*****
Private rooms for
up to 50 people
*****
Delivery service is
available within
selected areas
*****