;;; SHOWS. ;;; HOTELS.
;;; DAYS OF MUSIC
Aloft Hotels Celebrates 100th Hotel Milestone with Global Music Series
How many hotels can say they’ve hosted intimate performances by the likes of Imagine Dragons, Fitz and The Tantrums, Atlas Genius, The Lumineers and Lang- horne Slim? With its commitment to music
programming, including its Live At Aloft Hotels series, Starwood’s Aloft Hotels has made a name for itself as not only a
stylish destination for next-gen travelers, but also one of the
premier venues to see local and up-and-coming
musical artists. Aloft’s unique mix of open spaces,
vibrant social scene and unparalleled focus on
live music has also made it the fastest-launching
hotel brand in history. So with Aloft’s 100th location set to open early in 2015, what better way
to celebrate than with 100 Days of Music?
“Our ongoing music programming allows
our guests to share in our passion for discovering incred-
ible emerging talent,” says Brian McGuinness, global brand
leader for Starwood’s Specialty Select Brands. “That is
why in celebration of our 100th hotel, we knew we had
to put on a show—but not just any show. One that spans
across every single Aloft hotel, connecting guests and
locals around the world through the power of music.”
Aloft’s 100 Days of Music features 100 shows
by some of the world’s hottest emerging acts, span-
ning 100 Aloft hotels in 14 countries around the world,
in the 100 days counting down to New Year’s Eve.
The festivities kicked o; Sept. 23 with five global events,
including shows at Aloft London Excel, Aloft Cancun, Aloft
Kuala Lumpur, Aloft Bengaluru and New York’s Aloft Brooklyn,
where the alternative rock trio, Better Than Ezra, played for
more than 150 guests, special invitees and Brooklynites, includ-
ing luminaries such as actress AnnaSophia Robb. Like all Aloft
performances, the 100 Days of Music events are
open to the public, and you never know who you’re
going to run into.
Opening for Better Than Ezra was MY BODY,
former winners of Aloft’s Project: Aloft Star global
talent competition with NYLON magazine. The fifth
annual Aloft Star competition will coincide with
100 Days of Music, with a winner to be crowned by
year’s end, as determined by NYLON and Aloft music insiders.
With 100 Aloft Hotels open now and coming soon from
Boston to Baltimore to New York to Philadelphia you can catch
a show wherever your travels take you. And if you’ve yet to
experience Aloft, 100 Days of Music is the perfect opportunity
to discover its modern design, mix and mingle at the W XYZ®
bar and stay connected with fast and free Wi-Fi.
If you believe that travel is about creating possibilities, Aloft
is truly in tune with you. alofthotels.com
concierge / area attractions
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Better Than Ezra performs live at Aloft Brooklyn on Sept. 23rd, kicking o; 100 Days of Music.
100 Days
of Music
Check out the full 100
Days of Music lineup at
LiveAtAloftHotels.com.
#AloftLive
