Despite the
Googles and
Wikipedias
of the world,
Robert Brunner
estimates that
between 80 AND
90 PERCENT of
today’s innovation
is still done behind
closed doors.
Robert Brunner
protective of that because they want to
get the best result,” he says.
This is why most computer hardware
manufacturers work in private. It’s also
the fundamental di;erence between
Apple, which sells devices, and Google,
which sells advertising. To get the most
users (and tra;c) possible, Google oper-
ates more openly, hoping to build excite-
ment. That said, although Apple is more
closed, its App Store, which relies on
outside programmer and partner contri-
butions, is an open system, showing that
a company can be secretive in one area
but sharing in another, occupying mul-
tiple spots on the continuum.
